Editorial Policy

How We Review Gadgets

Most “reviews” online are written in 20 minutes from press releases. Ours aren’t. Here’s our process:

1. Selection (We pick what to review)

  • Popular products with confused buyers
  • New launches that affect Indian market
  • Products with overhyped claims
  • Buyers’ frequent questions on forums

We do NOT: Review based on PR pitches alone, or what brands send.

2. Sourcing

We try to:

  • Buy review units ourselves (most cases)
  • Borrow from trusted sources for short-term tests
  • Accept loaner units only with clear “we’ll publish honestly, no edits” clause

We do NOT: Accept “free” units in exchange for positive coverage.

3. Testing Methodology

Minimum 30 days of real usage for any review. Specifically:

  • 📱 Phones: Daily driver use, not just benchmarks
  • 💻 Laptops: Work on it for 2+ weeks
  • 🎧 Audio: Multiple genres, multiple listening sessions
  • 🏠 Appliances: Real-life cycles for at least 2 weeks

4. Pros AND Cons

Every review has BOTH. If we can’t find cons, we look harder. There’s no perfect product.

5. Indian Context

Reviews always include:

  • Indian price (₹) at time of writing
  • Warranty in India
  • Service center coverage
  • India-specific issues (heat, monsoon, dust)
  • Comparison to alternatives at same price

6. Updates

If a product gets significantly worse (or better) after launch — software updates, build issues — we update the review with date stamps.

7. Corrections

Spotted a mistake? Email [email protected]. We’ll correct within 48 hrs and add a “Correction” note.

8. Bias Disclosure

We’re biased toward:

  • Products with good after-sales service in India
  • Brands with transparent pricing
  • Products that work in real Indian conditions

We’re biased against:

  • Brands with bad service centers
  • Hidden specs (e.g. “starting from ₹X” with tiny variants)
  • “Influencer” review-bait
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